One thing that we have learned is that piracy is not a pricing issue. It's a service issue. The easiest way to stop piracy is not by putting...

One thing that we have learned is that piracy is not a pricing issue. It’s a service issue. The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.

Gabe Newell, co-founder of videogame company Valve, which publishes Portal and Half-Life via AllThingsD (via marksbirch)